Client: Quiksilver
Role: Brand Strategy, Creative Direction, Product Design
I designed and directed a program to look at emerging trends in surf culture and innovate the signature Cypher boardshort for Quiksilver.
Our home on the road for research. We spent 2 weeks traveling the California coast and hosting campfires and hot dog roasts to gain access to our audience.
Life in cramped quarters.
The "project room" in a hotel.
Beach life.
Surfboard shaper's shop in Hawaii.
We surfed
Board shorts are worn for everything...
The final exhibit with apparel concepts and posters explaining our work to get there.
Setting up our final for the Quiksilver team.
Poster from our work.
User modalities that inspired new concepts.
User modalities that inspired new concepts.
Building out the boardshorts experience beyond the physical product.
Celebration
Launched as the Quiksilver Cypher Massive Kelly Slater signature model.