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      <image:loc>https://images.squarespace-cdn.com/content/v1/6421dd2a2d097559a3fe71db/7fe4fe55-e6c8-48e6-9c85-25e039f59202/Copy+of+2018-12-04_HighVoltage-MasterDeck_01+%2817%29.jpg</image:loc>
      <image:title>Portfolio - Nationwide Insurance</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6421dd2a2d097559a3fe71db/a2c06f89-3ced-4b64-ba98-6613b853bf0f/choosing+method+of+inspect+animation.gif</image:loc>
      <image:title>Portfolio - Nationwide Insurance</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6421dd2a2d097559a3fe71db/49a36779-1d5b-49d4-9d34-15d03d0a8db4/Copy+of+2019-02-14_Handoff_meeting+%283%29.jpg</image:loc>
      <image:title>Portfolio - Nationwide Insurance</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6421dd2a2d097559a3fe71db/0ba76553-065c-45c4-acc4-099df019c03f/Copy+of+2018-12-04_HighVoltage-MasterDeck_01+%2818%29.jpg</image:loc>
      <image:title>Portfolio - Nationwide Insurance</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6421dd2a2d097559a3fe71db/a9f921fb-c54a-4cbe-ac43-5d57d98b4e9c/Copy+of+2018-12-04_HighVoltage-MasterDeck_01+%2819%29.jpg</image:loc>
      <image:title>Portfolio - Nationwide Insurance</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6421dd2a2d097559a3fe71db/6ee08d7a-dd8f-49f2-ae0b-58c4a7fa102e/Copy+of+2018-12-04_HighVoltage-MasterDeck_01+%2820%29.jpg</image:loc>
      <image:title>Portfolio - Nationwide Insurance</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6421dd2a2d097559a3fe71db/6d57c1fe-f6a1-4e31-a444-a3ca5db9a451/Copy+of+2018-12-04_HighVoltage-MasterDeck_01+%2821%29.jpg</image:loc>
      <image:title>Portfolio - Nationwide Insurance</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6421dd2a2d097559a3fe71db/288678a3-b5aa-4b4b-a0c9-2a0af017ea79/Copy+of+2018-12-04_HighVoltage-MasterDeck_01+%2822%29.jpg</image:loc>
      <image:title>Portfolio - Nationwide Insurance</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6421dd2a2d097559a3fe71db/7efbc849-8739-4426-9d6b-a1e3ea95c191/Copy+of+2018-12-04_HighVoltage-MasterDeck_01+%2823%29.jpg</image:loc>
      <image:title>Portfolio - Nationwide Insurance</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6421dd2a2d097559a3fe71db/ea1cd06c-7285-4640-882a-1b70a8887b00/Copy+of+2018-12-04_HighVoltage-MasterDeck_01+%2824%29.jpg</image:loc>
      <image:title>Portfolio - Nationwide Insurance</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6421dd2a2d097559a3fe71db/ac55dbb8-9e31-4117-be4d-fe1531113b88/Copy+of+2018-12-04_HighVoltage-MasterDeck_01+%2825%29.jpg</image:loc>
      <image:title>Portfolio - Nationwide Insurance</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6421dd2a2d097559a3fe71db/2c6a16b0-4807-4cb5-bc6c-b58a23f30aa3/Copy+of+2018-12-04_HighVoltage-MasterDeck_01+%2826%29.jpg</image:loc>
      <image:title>Portfolio - Nationwide Insurance</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6421dd2a2d097559a3fe71db/8def97e0-cee1-4131-a23c-5a53d1a0b17e/Copy+of+2018-12-04_HighVoltage-MasterDeck_01+%2827%29.jpg</image:loc>
      <image:title>Portfolio - Nationwide Insurance</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6421dd2a2d097559a3fe71db/7a221338-a7fe-4141-b047-831aabeca479/Copy+of+2019-02-14_Handoff_meeting+%281%29.jpg</image:loc>
      <image:title>Portfolio - Nationwide Insurance</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6421dd2a2d097559a3fe71db/5c22cab5-aefb-4a79-ab60-bfbab6f4a4ca/Copy+of+2018-12-04_HighVoltage-MasterDeck_01+%2830%29.jpg</image:loc>
      <image:title>Portfolio - Nationwide Insurance</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6421dd2a2d097559a3fe71db/30f2583b-886b-4858-855a-ca44a2756272/Copy+of+2019-02-14_Handoff_meeting+%282%29.jpg</image:loc>
      <image:title>Portfolio - Nationwide Insurance</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.clarkscheffy.com/portfolio/project-five-748cx-484kb</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6421dd2a2d097559a3fe71db/ec00f145-d553-45c1-a319-e9b48d5ab736/our+home.jpg</image:loc>
      <image:title>Portfolio - Quiksilver</image:title>
      <image:caption>Our home on the road for research. We spent 2 weeks traveling the California coast and hosting campfires and hot dog roasts to gain access to our audience.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6421dd2a2d097559a3fe71db/933052a6-3652-4088-a639-e6ae1b0a9d1f/quiksilver+on+the+road.jpg</image:loc>
      <image:title>Portfolio - Quiksilver</image:title>
      <image:caption>Life in cramped quarters.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6421dd2a2d097559a3fe71db/0afd7714-d576-4956-ad98-e78768a22589/IMG_0486+%28Large%29.jpg</image:loc>
      <image:title>Portfolio - Quiksilver</image:title>
      <image:caption>The "project room" in a hotel.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6421dd2a2d097559a3fe71db/715542bd-b24e-4a6b-83f8-da9bc2ae34b4/QS-13.jpg</image:loc>
      <image:title>Portfolio - Quiksilver</image:title>
      <image:caption>Beach life.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6421dd2a2d097559a3fe71db/a9e2023e-0010-4805-a24a-9724c8e4a318/QS-116.jpg</image:loc>
      <image:title>Portfolio - Quiksilver</image:title>
      <image:caption>Surfboard shaper's shop in Hawaii.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6421dd2a2d097559a3fe71db/ebf768af-6d46-41a6-8f71-ccb26287e24f/QS-162.jpg</image:loc>
      <image:title>Portfolio - Quiksilver</image:title>
      <image:caption>We surfed</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6421dd2a2d097559a3fe71db/43c5a3c0-a8cd-47cf-92da-9d59b5f30350/QS-179.jpg</image:loc>
      <image:title>Portfolio - Quiksilver</image:title>
      <image:caption>Board shorts are worn for everything...</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6421dd2a2d097559a3fe71db/1680066287868-KDJOW17FE8K2LBBA8KUW/quik%2Bdisplay.jpg</image:loc>
      <image:title>Portfolio - Quiksilver</image:title>
      <image:caption>The final exhibit with apparel concepts and posters explaining our work to get there.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6421dd2a2d097559a3fe71db/1680066321391-NVA1975DRVEVBKIA4KS1/quik%2Bdisplay2.jpg</image:loc>
      <image:title>Portfolio - Quiksilver</image:title>
      <image:caption>Setting up our final for the Quiksilver team.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6421dd2a2d097559a3fe71db/427fca09-e7e9-43eb-a34b-df750f611ce7/QS_IDEO_Presentation_Page_1.jpg</image:loc>
      <image:title>Portfolio - Quiksilver</image:title>
      <image:caption>Poster from our work.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6421dd2a2d097559a3fe71db/d456b2fd-0483-42df-b811-b2912477925c/QS_IDEO_Presentation_Page_2.jpg</image:loc>
      <image:title>Portfolio - Quiksilver</image:title>
      <image:caption>User modalities that inspired new concepts.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6421dd2a2d097559a3fe71db/397fee6c-e635-494a-8856-ac0e9f5525d1/QS_IDEO_Presentation_Page_3.jpg</image:loc>
      <image:title>Portfolio - Quiksilver</image:title>
      <image:caption>User modalities that inspired new concepts.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6421dd2a2d097559a3fe71db/52094d0f-4446-43ba-9eeb-268ae12a5e98/QS_IDEO_Presentation_Page_4.jpg</image:loc>
      <image:title>Portfolio - Quiksilver</image:title>
      <image:caption>Building out the boardshorts experience beyond the physical product.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6421dd2a2d097559a3fe71db/45f6171b-01ec-4f7f-8960-c6b477c0ae86/IMG_3030.jpg</image:loc>
      <image:title>Portfolio - Quiksilver</image:title>
      <image:caption>Celebration</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6421dd2a2d097559a3fe71db/88cf11d7-f140-4cd7-8ca5-c9eb59720555/Screenshot+2025-06-04+at+11.37.26%E2%80%AFAM.png</image:loc>
      <image:title>Portfolio - Quiksilver</image:title>
      <image:caption>Launched as the Quiksilver Cypher Massive Kelly Slater signature model.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.clarkscheffy.com/portfolio/project-four-l3zw3-ecx6s</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6421dd2a2d097559a3fe71db/4b0438cf-01dc-4d7a-a3c6-df57948dc6a6/Piro+by+IDEO+-beauty-blooms.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6421dd2a2d097559a3fe71db/ed78ffe3-44ee-447b-912e-da94d6d60751/Piro+by+IDEO+-defy-gravity.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6421dd2a2d097559a3fe71db/265416a4-2770-431f-94ba-ae7b1f0a9ad2/Copy+of+Piro-IDEO-Milan-2022.JPG</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6421dd2a2d097559a3fe71db/b39f41e1-5269-4092-9258-96ca05284212/Piro+by+IDEO-divine-dreams.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.clarkscheffy.com/portfolio/project-four-l3zw3-ecx6s-acrt5</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6421dd2a2d097559a3fe71db/99f18c0b-703d-46d4-9676-a30dc80ce904/Zalando+for+Mars+package.001.jpeg</image:loc>
      <image:title>Portfolio - Zalando</image:title>
      <image:caption>Summary of the strategy work - from a search-based fashion retailer to a platform that would be "the starting point for fashion."</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6421dd2a2d097559a3fe71db/0c359e7c-1949-45ed-9a59-d3dfde00493e/Zalando+for+Mars+package.004.jpeg</image:loc>
      <image:title>Portfolio - Zalando</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6421dd2a2d097559a3fe71db/5682229b-9d20-412a-8340-48b7d260d8f8/Zalando+for+Mars+package.005.jpeg</image:loc>
      <image:title>Portfolio - Zalando</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6421dd2a2d097559a3fe71db/f092b125-0e84-4381-8740-f03ea1baea18/Zalando+for+Mars+package.006.jpeg</image:loc>
      <image:title>Portfolio - Zalando</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6421dd2a2d097559a3fe71db/76ef12ef-9d78-4e15-8aec-7ed0b104e771/Zalando+for+Mars+package.007.jpeg</image:loc>
      <image:title>Portfolio - Zalando</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6421dd2a2d097559a3fe71db/f4d12f1c-7e41-4494-a042-298dc1751bfd/Zalando+for+Mars+package.008.jpeg</image:loc>
      <image:title>Portfolio - Zalando</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6421dd2a2d097559a3fe71db/344a6f11-bd29-41da-8dc7-6b20c064b611/Zalando+for+Mars+package.009.jpeg</image:loc>
      <image:title>Portfolio - Zalando</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6421dd2a2d097559a3fe71db/fa796f2b-86a9-47ce-8fa6-b159af94bb06/Zalando+for+Mars+package.010.jpeg</image:loc>
      <image:title>Portfolio - Zalando</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6421dd2a2d097559a3fe71db/c3165fcc-0d34-4aaa-b7ed-a04de8e58dce/Zalando+for+Mars+package.011.jpeg</image:loc>
      <image:title>Portfolio - Zalando</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6421dd2a2d097559a3fe71db/47d52062-e54b-448b-92c3-de261160f49e/Zalando+for+Mars+package.012.jpeg</image:loc>
      <image:title>Portfolio - Zalando</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6421dd2a2d097559a3fe71db/3003670d-55c2-4821-9c3d-5e7d7c7e5e7e/Zalando+for+Mars+package.013.jpeg</image:loc>
      <image:title>Portfolio - Zalando</image:title>
      <image:caption>Identifying other behaviors / ways to engage fashion to expand the role Zalando could play.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6421dd2a2d097559a3fe71db/f74f170a-8e77-4cf4-9136-b37c99b7430a/Zalando+for+Mars+package.014.jpeg</image:loc>
      <image:title>Portfolio - Zalando</image:title>
      <image:caption>Establishing The Studio, which ran for three years in Berlin.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6421dd2a2d097559a3fe71db/a835b835-996b-4343-8763-2895f0793b02/Zalando+for+Mars+package.015.jpeg</image:loc>
      <image:title>Portfolio - Zalando</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6421dd2a2d097559a3fe71db/6f41427b-188c-47d1-9a49-f5648a98c112/Zalando+for+Mars+package.016.jpeg</image:loc>
      <image:title>Portfolio - Zalando</image:title>
      <image:caption>The first project of The Studio was to create a hiring page to ramp up to a headcount of 15 designers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6421dd2a2d097559a3fe71db/ea6a835b-1dc5-494b-be8c-215287646c9c/Zalando+for+Mars+package.017.jpeg</image:loc>
      <image:title>Portfolio - Zalando</image:title>
      <image:caption>Designers at work in The Studio at Zalando HQ</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6421dd2a2d097559a3fe71db/3a6e1185-47fe-48de-b9a0-93982183eb26/Zalando+for+Mars+package.024.jpeg</image:loc>
      <image:title>Portfolio - Zalando</image:title>
      <image:caption>Product prototypes - this one was an experiment overlay fashion on the playlist model from Spotify.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6421dd2a2d097559a3fe71db/e22fe935-36f0-4208-87ed-42677a5e8426/Zalando+for+Mars+package.025.jpeg</image:loc>
      <image:title>Portfolio - Zalando</image:title>
      <image:caption>Collabry was another prototype app to explore the relationship between fashion influencers and Zalando.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6421dd2a2d097559a3fe71db/0d7b7e10-69c6-4eee-9daa-473b0305efd4/Zalando+for+Mars+package.026.jpeg</image:loc>
      <image:title>Portfolio - Zalando</image:title>
      <image:caption>Seen At was a prototype app that launched and ran for 8 weeks during and after Berlin Fashion Week as a platform to share streetwear looks.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6421dd2a2d097559a3fe71db/5dbe03f9-a945-46fa-8e7a-9d35050f1709/Zalando+for+Mars+package.027.jpeg</image:loc>
      <image:title>Portfolio - Zalando</image:title>
      <image:caption>What The Studio learned from in-market prototypes were then incorporated into the core product.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6421dd2a2d097559a3fe71db/a1ac3d81-637b-46b4-a9de-2ae32b19c53a/Zalando+for+Mars+package.028.jpeg</image:loc>
      <image:title>Portfolio - Zalando</image:title>
      <image:caption>And the team started to work mobile-first, which was not the case prior to the insights The Studio was generating.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6421dd2a2d097559a3fe71db/5cdffc4a-e0d0-4ba0-8dbc-b1c63116d1a1/Zalando+for+Mars+package.029.jpeg</image:loc>
      <image:title>Portfolio - Zalando</image:title>
      <image:caption>The Studio later got into IRL service prototyping, especially around a phenomenon known as "Zalando Parties," in which people would order bunches of clothes with their friends, try them all on, and return the great majority of them due to Zalando's generous returns policy - how might we turn this into a product offering?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6421dd2a2d097559a3fe71db/77cea8b7-cebf-4d95-93cc-833ccc1b427f/Zalando+for+Mars+package.018.jpeg</image:loc>
      <image:title>Portfolio - Zalando</image:title>
      <image:caption>Another program focused on articulating Zalando's purpose in a months-long collaboration with the C-suite.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6421dd2a2d097559a3fe71db/7f9477e6-49d0-425b-a025-0545dd42045d/Zalando+for+Mars+package.019.jpeg</image:loc>
      <image:title>Portfolio - Zalando</image:title>
      <image:caption>We then built an experience to communicate the purpose to the whole organization with a stand-down and visit to "The Purpose Festival."</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6421dd2a2d097559a3fe71db/84f8427e-009f-4bc3-8754-be1a1a2637d1/Zalando+for+Mars+package.020.jpeg</image:loc>
      <image:title>Portfolio - Zalando</image:title>
      <image:caption>Defining moments in Zalando's history were brought to life.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6421dd2a2d097559a3fe71db/42185554-56d0-41b1-b566-8065536f0152/Zalando+for+Mars+package.021.jpeg</image:loc>
      <image:title>Portfolio - Zalando</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6421dd2a2d097559a3fe71db/fa8101a9-6b2e-46a1-8c96-41dccdb4300b/Zalando+for+Mars+package.022.jpeg</image:loc>
      <image:title>Portfolio - Zalando</image:title>
      <image:caption>Influential leaders from within the organization led discussions.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6421dd2a2d097559a3fe71db/68dc0b7c-e310-4249-bc34-f632048ed5d3/Zalando+for+Mars+package.023.jpeg</image:loc>
      <image:title>Portfolio - Zalando</image:title>
      <image:caption>Employees had a chance to interact, ask questions, add their perspectives.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6421dd2a2d097559a3fe71db/ba3278ee-3c67-49d5-839c-414e3608293b/Zalando+for+Mars+package.030.jpeg</image:loc>
      <image:title>Portfolio - Zalando</image:title>
      <image:caption>A Studio Report from year 1.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6421dd2a2d097559a3fe71db/107cc2cf-3aed-4ef5-bee6-c942fd8faf63/Zalando+for+Mars+package.031.jpeg</image:loc>
      <image:title>Portfolio - Zalando</image:title>
      <image:caption>The three years of work with Zalando culminated in an organizational design to integrate The Studio (design) with the product team (development).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6421dd2a2d097559a3fe71db/75555cec-e125-40e0-a884-83f6900fd11f/Zalando+for+Mars+package.032.jpeg</image:loc>
      <image:title>Portfolio - Zalando</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6421dd2a2d097559a3fe71db/0f47e31d-f756-4e92-99ec-515cf9289d64/Zalando+for+Mars+package.037.jpeg</image:loc>
      <image:title>Portfolio - Zalando</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6421dd2a2d097559a3fe71db/b5ff92ae-dfa1-4cfc-a833-bf5bbcdae5a6/Zalando+for+Mars+package.036.jpeg</image:loc>
      <image:title>Portfolio - Zalando</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.clarkscheffy.com/portfolio/project-three-sng7y-7e6s8</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6421dd2a2d097559a3fe71db/e014b80e-1ef4-4d13-8f19-cd32aaf71146/converse+story_Page_02.jpg</image:loc>
      <image:title>Portfolio - Converse</image:title>
      <image:caption>A great synopsis of the goal of the project, expressed as a fear of selling out...</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6421dd2a2d097559a3fe71db/c620e9ec-5a56-47eb-bc30-5be6deb1c6cf/converse+story_Page_04.jpg</image:loc>
      <image:title>Portfolio - Converse</image:title>
      <image:caption>How Converse expressed its creative rebel credibitiliy</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6421dd2a2d097559a3fe71db/1c1d17a1-b5f9-4700-8d9a-fa87b13d394c/converse+story_Page_03.jpg</image:loc>
      <image:title>Portfolio - Converse</image:title>
      <image:caption>Research montage</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6421dd2a2d097559a3fe71db/d6595e78-c801-48c9-9ddd-0deca4738278/converse+story_Page_05.jpg</image:loc>
      <image:title>Portfolio - Converse</image:title>
      <image:caption>Seeing the product as the enabler, not the focus</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6421dd2a2d097559a3fe71db/af4406d1-1c22-4aa6-b26c-24143d5dd447/converse+story_Page_11.jpg</image:loc>
      <image:title>Portfolio - Converse</image:title>
      <image:caption>Concept for art studio meets shoestore</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6421dd2a2d097559a3fe71db/86e79210-5673-438e-bc5c-3474890c49db/converse+story_Page_07.jpg</image:loc>
      <image:title>Portfolio - Converse</image:title>
      <image:caption>Localizing retail for Miami</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6421dd2a2d097559a3fe71db/0b126274-4828-4769-957c-27a21e9dab9c/converse+story_Page_08.jpg</image:loc>
      <image:title>Portfolio - Converse</image:title>
      <image:caption>Localizing retail for London</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6421dd2a2d097559a3fe71db/e07823fa-e366-44ef-8c42-c808a28802f9/converse+story_Page_06.jpg</image:loc>
      <image:title>Portfolio - Converse</image:title>
      <image:caption>Localizing retail for New York</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6421dd2a2d097559a3fe71db/2c700261-d587-4dbf-9608-6bade0468986/converse+story_Page_12.jpg</image:loc>
      <image:title>Portfolio - Converse</image:title>
      <image:caption>Concept for using polaroids to capture great looks of customers as inspiration rather than mannequins, and a way to retire the old stories captured in your old Chuck Taylors at the store.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6421dd2a2d097559a3fe71db/5abb52b9-33c3-4633-a225-8c9f657ffe8e/converse+story_Page_13.jpg</image:loc>
      <image:title>Portfolio - Converse</image:title>
      <image:caption>The polaroid concept and the retired shoes in the Boston store.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6421dd2a2d097559a3fe71db/acc421d8-3078-4953-a004-8d9863503e7e/converse+story_Page_09.jpg</image:loc>
      <image:title>Portfolio - Converse</image:title>
      <image:caption>Concept to bring "back of house" into the foreground.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6421dd2a2d097559a3fe71db/cafe7405-7ee6-4cbb-8708-0062ccd5d039/converse+story_Page_10.jpg</image:loc>
      <image:title>Portfolio - Converse</image:title>
      <image:caption>The "back of house" concept as executed</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6421dd2a2d097559a3fe71db/64df8161-ef12-4885-a99b-258bf10b43ac/converse+story_Page_14.jpg</image:loc>
      <image:title>Portfolio - Converse</image:title>
      <image:caption>A music jukebox that we designed and built to enable patrons to curate what was being played in the store.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6421dd2a2d097559a3fe71db/314d27d0-aa06-491a-b8ae-dc988a46ded2/converse+story_Page_15.jpg</image:loc>
      <image:title>Portfolio - Converse</image:title>
      <image:caption>Customers using the jukebox.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6421dd2a2d097559a3fe71db/f31405b4-e6aa-4ec6-a000-330080d8b8b4/converse+story_Page_16.jpg</image:loc>
      <image:title>Portfolio - Converse</image:title>
      <image:caption>Coolhunting reviewed the store opening.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.clarkscheffy.com/portfolio/project-two-ky966-6yzjs</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-03-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6421dd2a2d097559a3fe71db/05f15877-6e4d-4d08-b5cc-c9d2189d2397/AG+Badwater+Photo+Share_Page_102.jpg</image:loc>
      <image:title>Portfolio - Brooks Sports</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6421dd2a2d097559a3fe71db/17b82f76-dbea-470f-8e7a-73d9ad1c6d4f/AG+Badwater+Photo+Share_Page_192.jpg</image:loc>
      <image:title>Portfolio - Brooks Sports</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6421dd2a2d097559a3fe71db/4a5140da-20ea-4efb-ae60-6691401dc2e2/AG+Badwater+Photo+Share_Page_109.jpg</image:loc>
      <image:title>Portfolio - Brooks Sports</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6421dd2a2d097559a3fe71db/b621be38-9e61-43d4-a043-a90313ebc8e7/AG+Badwater+Photo+Share_Page_071+%281%29.jpg</image:loc>
      <image:title>Portfolio - Brooks Sports</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6421dd2a2d097559a3fe71db/1bd1aec3-a931-4641-b2ba-2ba0a60e1e99/AG+Badwater+Photo+Share_Page_211.jpg</image:loc>
      <image:title>Portfolio - Brooks Sports</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6421dd2a2d097559a3fe71db/30a6cc65-ccd6-4409-94fc-b4187fa313e0/AG+Badwater+Photo+Share_Page_080.jpg</image:loc>
      <image:title>Portfolio - Brooks Sports</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6421dd2a2d097559a3fe71db/edb88a9a-5d0f-4ea5-9202-c53ebaddf3e9/AG+Badwater+Photo+Share_Page_075.jpg</image:loc>
      <image:title>Portfolio - Brooks Sports</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6421dd2a2d097559a3fe71db/70ca7a0c-deb8-4120-a2e1-c31b27e552de/AG+Badwater+Photo+Share_Page_129.jpg</image:loc>
      <image:title>Portfolio - Brooks Sports</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6421dd2a2d097559a3fe71db/0464ee62-69d1-4788-baa4-db9e46f3c3c4/AG+Badwater+Photo+Share_Page_066.jpg</image:loc>
      <image:title>Portfolio - Brooks Sports</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6421dd2a2d097559a3fe71db/f8402c6c-f20b-467a-88b5-24baf1180bd1/AG+Badwater+Photo+Share_Page_024.jpg</image:loc>
      <image:title>Portfolio - Brooks Sports</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6421dd2a2d097559a3fe71db/7d89333f-a85e-4c7e-a9f5-b3882f2e4455/AG+Badwater+Photo+Share_Page_046+%281%29.jpg</image:loc>
      <image:title>Portfolio - Brooks Sports</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6421dd2a2d097559a3fe71db/bcb9dff9-86f0-4879-abed-22dfdf6a9b1f/AG+Badwater+Photo+Share_Page_041+%281%29.jpg</image:loc>
      <image:title>Portfolio - Brooks Sports</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6421dd2a2d097559a3fe71db/eba97509-bd6c-4334-84d4-07e2e02bc8a2/Untitled-3.jpg</image:loc>
      <image:title>Portfolio - Brooks Sports</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6421dd2a2d097559a3fe71db/a5fae31a-adce-4f1e-a1ed-2ec845b893de/Untitled-7.jpg</image:loc>
      <image:title>Portfolio - Brooks Sports</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6421dd2a2d097559a3fe71db/1f8cfbe9-b262-474e-9a97-aff54ff941a7/Untitled-5.jpg</image:loc>
      <image:title>Portfolio - Brooks Sports</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6421dd2a2d097559a3fe71db/46644821-e8bb-423b-9738-5c17d2a4e7da/Untitled-4.jpg</image:loc>
      <image:title>Portfolio - Brooks Sports</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6421dd2a2d097559a3fe71db/a4971451-e809-40d4-9c77-897f1f661ef4/Untitled-6.jpg</image:loc>
      <image:title>Portfolio - Brooks Sports</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6421dd2a2d097559a3fe71db/483b495b-795e-412c-bb50-1ef1d3797ba8/Untitled-1.jpg</image:loc>
      <image:title>Portfolio - Brooks Sports</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.clarkscheffy.com/portfolio/arvest</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6421dd2a2d097559a3fe71db/61d890d0-c1c5-4eaf-87eb-30a62359a160/BLOS+start.png</image:loc>
      <image:title>Portfolio - Arvest Bank</image:title>
      <image:caption>This project identified and designed key moments in the Business Loan Origination System in which Arvest could amplify its personal touch and regional knowledge and resources. This work fed into a parallel project led by a Salesforce implementer that was working on a standard template.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6421dd2a2d097559a3fe71db/3af70fdb-73fc-46d8-95e0-f33ddf7048d5/Screenshot+2025-06-03+at+12.33.41%E2%80%AFPM.png</image:loc>
      <image:title>Portfolio - Arvest Bank</image:title>
      <image:caption>This project developed a set of product concepts for embedded financial service products for short-term rental hosts (e.g., Airbnb). The goal was to develop a pitch to Airbnb supported by user research and concept testing, and position Arvest as the bank servicing the products.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6421dd2a2d097559a3fe71db/1748979443132-FGNJJG7JJPS4S7YNQYAX/Screenshot%2B2025-06-03%2Bat%2B12.36.14%25E2%2580%25AFPM.jpg</image:loc>
      <image:title>Portfolio - Arvest Bank</image:title>
      <image:caption>This project identified opportunities for embedded financial products for the medical industry. Research identified a promising set of needs in small medical practices that typically did not have a dedicated CFO role.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6421dd2a2d097559a3fe71db/1748976102340-H0OQ1G4V7NJJGFNLKUAX/Medical%2BQuestion.jpg</image:loc>
      <image:title>Portfolio - Arvest Bank</image:title>
      <image:caption>Key question</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6421dd2a2d097559a3fe71db/ddd6aa72-038f-4a2e-93e7-94eea021bca1/BLOS+Loan+Roles.png</image:loc>
      <image:title>Portfolio - Arvest Bank</image:title>
      <image:caption>Identifying key roles that each had different needs from the loan origination software.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6421dd2a2d097559a3fe71db/8bf42709-ccb8-450f-a0b5-2cde2e88bc7e/Screenshot+2025-06-03+at+11.58.10%E2%80%AFAM.png</image:loc>
      <image:title>Portfolio - Arvest Bank</image:title>
      <image:caption>They key question.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6421dd2a2d097559a3fe71db/a819bd35-f1d9-437b-a98c-b0c869da9df3/Medical+Industry+data.png</image:loc>
      <image:title>Portfolio - Arvest Bank</image:title>
      <image:caption>Market validation</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6421dd2a2d097559a3fe71db/1748974913912-14CUDT7562C12AAY7K8D/BLOS%2Bconcepts.jpg</image:loc>
      <image:title>Portfolio - Arvest Bank</image:title>
      <image:caption>Identifying critical interactions where Arvest's unique differentiators could be supported by the Loan Origination System</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6421dd2a2d097559a3fe71db/a2be8354-2219-4fdf-9f98-ddedd276cf73/Screenshot+2025-06-03+at+11.58.18%E2%80%AFAM.png</image:loc>
      <image:title>Portfolio - Arvest Bank</image:title>
      <image:caption>Cut to the chase: Several of our concepts had very high appeal for Airbnb hosts.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6421dd2a2d097559a3fe71db/dde18b67-1759-4afc-a300-964a05eb130a/Medical+Interviews.png</image:loc>
      <image:title>Portfolio - Arvest Bank</image:title>
      <image:caption>User interviews</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6421dd2a2d097559a3fe71db/9162ff77-a784-48ad-acdc-d2c57a086bab/BLOS+Associate+Portal.png</image:loc>
      <image:title>Portfolio - Arvest Bank</image:title>
      <image:caption>Associate main screen</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6421dd2a2d097559a3fe71db/155dd0ca-d75e-4967-9732-3e8c3598e6ce/Screenshot+2025-06-03+at+11.59.34%E2%80%AFAM.png</image:loc>
      <image:title>Portfolio - Arvest Bank</image:title>
      <image:caption>Host quote showing the balancing act hosts currently have to endure, even though they may have very reliable rental income.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6421dd2a2d097559a3fe71db/9b3801f4-6171-4930-b66e-50a79c29e6d9/Medical+Answer.png</image:loc>
      <image:title>Portfolio - Arvest Bank</image:title>
      <image:caption>Cut to the chase: Several of the concepts showed strong appeal for users.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6421dd2a2d097559a3fe71db/c00b6d10-85b0-4ff4-81ff-0d07a454d7ae/BLOS+Associate+Portal+2.png</image:loc>
      <image:title>Portfolio - Arvest Bank</image:title>
      <image:caption>Documentation of key elements in Associate view</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6421dd2a2d097559a3fe71db/8f92fb9a-8d8b-4733-8662-90fae61ab6b0/Screenshot+2025-06-03+at+12.00.08%E2%80%AFPM.png</image:loc>
      <image:title>Portfolio - Arvest Bank</image:title>
      <image:caption>We identified several opportunities, ultimately deciding that "acquiring property" was not differentiated enough and likely not legally viable.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6421dd2a2d097559a3fe71db/02244a96-fcf9-4650-b885-c92be78d263f/Medical+Access+to+Capital.png</image:loc>
      <image:title>Portfolio - Arvest Bank</image:title>
      <image:caption>Lending is not the big opportunity...</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6421dd2a2d097559a3fe71db/1b692995-3d7c-45d9-a51e-60e89ac77826/BLOS+document+center.png</image:loc>
      <image:title>Portfolio - Arvest Bank</image:title>
      <image:caption>Documentation of key elements in Associate view</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6421dd2a2d097559a3fe71db/91f7b6fc-6537-4a18-8f79-01dee5c164c2/Screenshot+2025-06-03+at+12.00.39%E2%80%AFPM.png</image:loc>
      <image:title>Portfolio - Arvest Bank</image:title>
      <image:caption>We focused on needs that served hosts, Airbnb, and Arvest.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6421dd2a2d097559a3fe71db/47ce9d69-dfe3-4e5f-95de-2ce86b5f1a1c/Medical+Not+Business+Savvy.png</image:loc>
      <image:title>Portfolio - Arvest Bank</image:title>
      <image:caption>Support and smart management is the big opportunity.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6421dd2a2d097559a3fe71db/fcd90bd5-b6b8-4cf6-98ba-98bd6f21f10c/BLOS+Associate+Portal+3.png</image:loc>
      <image:title>Portfolio - Arvest Bank</image:title>
      <image:caption>Documentation of key elements in Associate view</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6421dd2a2d097559a3fe71db/73962395-fe34-42f8-85d5-f539d85dc8ee/Screenshot+2025-06-03+at+12.01.38%E2%80%AFPM.png</image:loc>
      <image:title>Portfolio - Arvest Bank</image:title>
      <image:caption>Identification of key needs to solve.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6421dd2a2d097559a3fe71db/5552cb61-08bd-4d92-8ae8-b5354e42f7a0/Medical+Support+Stages.png</image:loc>
      <image:title>Portfolio - Arvest Bank</image:title>
      <image:caption>Stages of medical practice growth</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6421dd2a2d097559a3fe71db/5fe1e0b3-16ec-4f06-9424-025fc95839ca/Screenshot+2025-06-03+at+12.01.46%E2%80%AFPM.png</image:loc>
      <image:title>Portfolio - Arvest Bank</image:title>
      <image:caption>Survey results for crisis management financial support for hosts</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6421dd2a2d097559a3fe71db/1480835d-f2c0-4454-9bd6-dc72ea7bde31/Medical+managing+stage.png</image:loc>
      <image:title>Portfolio - Arvest Bank</image:title>
      <image:caption>Highlighting the managing stage...</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6421dd2a2d097559a3fe71db/869971cb-7642-45de-8bf8-a67d4a1028b2/Screenshot+2025-06-03+at+12.01.59%E2%80%AFPM.png</image:loc>
      <image:title>Portfolio - Arvest Bank</image:title>
      <image:caption>How this concept would support hosts, Airbnb, and guests</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6421dd2a2d097559a3fe71db/e50e8eb4-84c6-4bd4-a5dc-d12f961160bd/Medical+Intro+Cash+Flow+Companion.png</image:loc>
      <image:title>Portfolio - Arvest Bank</image:title>
      <image:caption>Cashflow companion - a tool to help manage cashflow and credit in the gaps between billing, payment, and payroll. This is a critical (and complicated) need, especially for small medical business.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6421dd2a2d097559a3fe71db/9387132b-c7d5-4436-8e69-a9d5cdc3873e/Screenshot+2025-06-03+at+12.16.21%E2%80%AFPM.png</image:loc>
      <image:title>Portfolio - Arvest Bank</image:title>
      <image:caption>Host crisis management scenario</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6421dd2a2d097559a3fe71db/4780ba1e-9c11-46bc-92d4-7a12b9ff747c/Medical+How+it+works+1.png</image:loc>
      <image:title>Portfolio - Arvest Bank</image:title>
      <image:caption>How it works</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6421dd2a2d097559a3fe71db/0cf08d2d-e9d3-4c32-9e59-6d3e059b1783/Screenshot+2025-06-03+at+12.16.30%E2%80%AFPM.png</image:loc>
      <image:title>Portfolio - Arvest Bank</image:title>
      <image:caption>Host crisis management scenario</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6421dd2a2d097559a3fe71db/51fbee47-27be-4513-b29b-d85b8b8ffcce/Meducal+Why+2.png</image:loc>
      <image:title>Portfolio - Arvest Bank</image:title>
      <image:caption>How it works</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6421dd2a2d097559a3fe71db/0faf5ec2-d480-4577-be6a-cf2d91342de1/Screenshot+2025-06-03+at+12.16.42%E2%80%AFPM.png</image:loc>
      <image:title>Portfolio - Arvest Bank</image:title>
      <image:caption>Crisis management screen</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6421dd2a2d097559a3fe71db/0a2c27b2-8c95-44cd-9fc9-4c392a810879/Medical+For+FDM+For+Arvest.png</image:loc>
      <image:title>Portfolio - Arvest Bank</image:title>
      <image:caption>Why it matters</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6421dd2a2d097559a3fe71db/1f6b5f22-3a9e-4424-87c9-a83257de5318/airbnb+gif.gif</image:loc>
      <image:title>Portfolio - Arvest Bank</image:title>
      <image:caption>Crisis management prototype</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6421dd2a2d097559a3fe71db/548844a5-1257-489b-9bf7-60885f2a2594/Medical+Matters+for+Arvest.png</image:loc>
      <image:title>Portfolio - Arvest Bank</image:title>
      <image:caption>Why it matters</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6421dd2a2d097559a3fe71db/5095a929-48fc-49ed-85e2-934999d5869b/Screenshot+2025-06-03+at+12.16.55%E2%80%AFPM.png</image:loc>
      <image:title>Portfolio - Arvest Bank</image:title>
      <image:caption>Crisis management screen</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6421dd2a2d097559a3fe71db/f0ceb15b-3f5c-4e24-991e-93a3495468c6/Medical+Why+for+Arvest.png</image:loc>
      <image:title>Portfolio - Arvest Bank</image:title>
      <image:caption>Why it matters</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6421dd2a2d097559a3fe71db/7776da04-743f-4315-ade3-48264f48c843/airbnb2.gif</image:loc>
      <image:title>Portfolio - Arvest Bank</image:title>
      <image:caption>Crisis management prototype</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6421dd2a2d097559a3fe71db/88e2ac00-4bbb-4c99-822c-37b1b8a8d427/Medical+Priority+Features.png</image:loc>
      <image:title>Portfolio - Arvest Bank</image:title>
      <image:caption>User feedback and feature prioritization</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6421dd2a2d097559a3fe71db/79a40cee-5018-493b-83a2-28eb3dde3e47/Screenshot+2025-06-03+at+12.17.13%E2%80%AFPM.png</image:loc>
      <image:title>Portfolio - Arvest Bank</image:title>
      <image:caption>Documentation of crisis management product features</image:caption>
    </image:image>
  </url>
  <url>
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  <url>
    <loc>https://www.clarkscheffy.com/portfolio/ainsworth-pet-nutrition</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-04</lastmod>
    <image:image>
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